Jumeirah has unveiled a new visual brand identity, with the move intending to support the company’s strategy to double its portfolio size by 2030.
The new logo and branding were unveiled on the group’s iconic Burj Al Arab hotel, lighting up with a projection that displayed Jumeirah’s origin story, followed by the reveal of the new symbol.
In line with the new growth strategy, Jumeirah announced several new properties, including Jumeirah Red Sea in Saudi Arabia, Jumeirah Marsa Al Arab, and Jumeirah Le Richemond in Switzerland.
Micheal Grieve, Chief Brand Officer for Jumeirah, said: “Jumeirah’s brand story is born from a rich heritage of hospitality, originating from a time when travellers to the region were offered shelter and the opportunity to share ideas, knowledge, and wisdom. That spirit of warm and generous hospitality and a strong sense of community shapes what the Jumeirah brand is today. As we enter our next chapter, we want to continue sharing that legacy while enriching the experience to bring joy to our guests from around the world. By inspiring conversation and connection, we aim to build our reputation as a globally revered and influential hospitality brand.”
The group further aims to focus on boutique-style properties across destinations in Europe, the US, Africa, and Asia.
