UAE: Emirates Post Group Unveils New Brand Identity ‘7X’
Emirates Post Group Company (EPG) unveiled its new brand identity – 7X – a symbolic representation indicating connectivity of the seven emirates to the seven continents and across the seven seas.
The new branding is aimed at positioning the Group as a front-runner in the ever-evolving landscape of global trade, transport, and logistics.
Our new strategy at 7X is geared towards further strengthening the company’s global footprint and fostering a positive influence on the communities served by 7X. pic.twitter.com/dQYvdT85Kp
— 7x (@7XInMotion) January 31, 2024
The strategic shift also aligns seamlessly with the Group’s ambitious five-year strategy, which prioritises operational excellence, digital transformation, customer-centricity, cultivation of strategic partnerships, and promotion of sustainable growth.
With entities like Emirates Post, FINTX, and Electronic Documents Centre (EDC) under its umbrella, 7X seeks to achieve a robust return on investments across all projects.
Badr Salim Sultan Al-Olama, Chairman of 7X, said: “With the launch of our Group’s new strategy and identity, we aim to connect and enable a world in motion, deriving our vision from the global stature enjoyed by the UAE and its pivotal role as a connecting the world.”
He said this achievement also underscores the Group’s endeavours to support the national economy and solidifies its position as a driving force dedicated to empowering, connecting, accelerating, and sustaining the growth of trade, transport, and logistics. in addition to uphold the highest standards of excellence.
The new strategy is geared towards further strengthening the company’s global footprint and fostering a positive influence on the communities served by 7X.
In addition, the strategy sets new standards for quality, speed, reliability, and transparency in postal and express delivery, and responds to changing consumer demands by combining courier, express, and parcel (CEP) services with fintech solutions, revolutionising the industry.
