Saudi Fashion Commission Launches Product-development Studio
Saudi Arabia’s Fashion Commission recently launched a studio for product development, The Lab, in Riyadh.
The launch was attended by Misk Foundation CEO Badr Al-Badr, Deputy CEO Omar Najjar, industry specialists, and officials from government entities. The headquarters of the project is in Mohammed bin Salman Nonprofit City, or Misk City.
Fashion Commission CEO Burak Cakmak said The Lab would help develop a sustainable and thriving industry. And assist local designers fulfill their creative visions as a part of the “Made in Riyadh” label.
Misk City CEO David Henry said The Lab would elevate the fashion industry in the Kingdom, and allow domestic businesses to showcase their products in the country and abroad.
Henry highlighted Misk City’s contribution to promoting national retail brands in the fashion sector and supporting small- and medium-sized local companies.
The studio would support education and training programs for young Saudi Arabian designers and open new avenues for investment in the fashion sector.
It would also assist in hosting fashion events and festivals in Misk City.
